Hidrostyle® at Sauna Fest 2025 – Therme Bucharest: Auroom® Quu

40,000+ participants discovered the premium Auroom® saunas at the largest sauna festival in the world

Over 40,000 participants from 10 countries chose Sauna Fest 2025 at Therme Bucharest. Over 20 days it turned the capital into an internationally recognised wellness destination.

Hidrostyle® was present with the premium Auroom® QUU sauna in the first Sauna Village in Romania. The authentic Nordic experience attracted hundreds of visitors daily – Romanians and foreigners eager to discover the Finnish standard of relaxation.

Besides presenting the QUU model, in partnership with Therme Bucharest, we offered an Auroom® CALA sauna as a special prize – a premium Finnish sauna for the home that will carry on the story of Nordic wellness.

With 80 Aufguss masters from 20 countries, over 500 unique rituals and a 33% increase in international participants compared with last year, Sauna Fest 2025 confirms Romania's rise on the European map of premium wellness experiences.

Thank you to everyone who was part of this extraordinary story!