A first in Romania: the VelEira cold plunge pool from Auroom Wellness, available through Hidrostyle

Innovation and precision in cold water therapy

The wellness market in Romania continues to mature rapidly, and cold water therapy (the cold plunge) has long since moved beyond the stage of a simple trend, becoming a standard in recovery and longevity. Today, top hotels, SPA centres, recovery clinics and owners of premium residences are configuring their relaxation areas with an emphasis on thermal contrast.

In this context, Auroom Wellness – a leading European manufacturer in the premium sauna segment – is launching VelEira. This is a cold plunge pool rigorously designed to Nordic quality standards, and Hidrostyle is introducing it to the Romanian market for the first time as official importer and distributor.

The science behind thermal contrast: what is Cold Plunge therapy?

Cold water immersion is a clinically validated practice used extensively in sports medicine, longevity protocols and biohacking therapies. Controlled exposure to low temperatures triggers a powerful adaptive response in the body, with systemic benefits:

• Accelerated muscle recovery: it significantly reduces muscle soreness and inflammation after intense physical effort.
• Cardiovascular optimisation: it stimulates peripheral circulation and vasoconstriction followed by deep vasodilation.
• Mental clarity and focus: it activates the release of noradrenaline, increasing energy levels and resilience to stress.
• Anti-inflammatory effect: it contributes to reducing joint pain and supports the optimal functioning of the immune system.

The perfect synergy: alternating between the intense heat of the sauna and rapid immersion in the cold plunge pool (contrast therapy) is at the core of Nordic wellness culture. This ritual deeply stimulates the autonomic nervous system, delivering an intense state of physical and mental revitalisation.

Why does VelEira stand out on the market?

VelEira is a high-precision piece of equipment, designed for intensive, long-term use. Developed in Estonia, the pool combines minimalist Scandinavian aesthetics with advanced technical solutions, making it ideal both for commercial projects (SPAs, hotels, fitness clubs) and for private wellness areas of premium calibre.

Industrial materials and premium finishes

• Ergonomic fibreglass tub: the interior is made from an extremely durable composite, with an elegant Metallic Black finish, fine to the touch and very easy to sanitise.
• High-density thermal insulation: the structure of the tub is fully insulated with polyurethane (PUR), which keeps heat loss to a minimum and makes the chiller's energy consumption more efficient.
• Temperature controlled down to 3°C: connected to a professional cooling system (chiller), the pool keeps the water temperature constant, even under consecutive use.
• Discreet exterior LED lighting: the LED strip integrated into the exterior side wall and along the top rim gives an elegant visual effect, showing off the design of the pool and creating a premium ambience in the wellness space.
• Protective cover included: to keep the water clean and minimise temperature loss when the pool is not in use, VelEira comes as standard with a dedicated cover that is durable and easy to handle.

Personalisation options (thermally treated wood)

To fit perfectly into the architectural design of your project, VelEira offers three versions of exterior finish in thermally treated wood, resistant to moisture and the weather:

1. Brushed spruce – Black finish (left)
2. Ignite spruce – Black finish (with a carbonised texture, of striking visual impact) (middle)
3. Brushed radiata pine – Natural Oil finish (right)

Technical data and versatility in installation

Thanks to its compact design and intelligent geometry, VelEira offers an optimal volume of water without taking up excessive space, allowing multiple installation scenarios.

Exterior dimensions: 109 × 77 × 116 cm Water volume capacity: 330 litres Weight (without water): 70 kg Operating weight (full): 425 kg

Flexibility in integration:

• Above ground: on private terraces, in gardens or pool areas, showing off the premium wood finish.
• Recessed or semi-recessed: integrated directly into the floor of SPA areas for an ultra-minimalist, fluid look.

Who is VelEira designed for?

This equipment is aimed at investors and users who make no compromise on quality and durability:

• SPA & Wellness centres and premium hotels wishing to diversify their services with an authentic thermal contrast ritual.
• Recovery clinics and longevity centres focused on muscle recovery and active wellness protocols.
• Fitness centres and training studios offering complete post-exercise facilities.
• Owners of private residences building a personal sanctuary of health and relaxation at home.

Your partner in wellness projects: why Hidrostyle?

At Hidrostyle our role goes beyond simply distributing equipment. We are consultants and technical partners for complex wellness projects, from the sketch stage through to handover.

Whether you are integrating the VelEira pool into a large public SPA centre or a private wellness area, our team provides technical support for sizing, compatibility with filtration and cooling systems, as well as delivery and installation to professional standards.

Ready to bring the authentic experience of cold therapy to your project?

Contact the Hidrostyle experts to discuss the technical details and receive a personalised quote for the new Auroom VelEira cold plunge pool.

Take the first step now

Do not put off the decision to invest in your wellbeing. Health is not a luxury but a conscious choice. With Hidrostyle, access to wellness becomes possible for every family in Romania.